Featured Work_
The Mother
of Invention:
Petunia Brands
Petunia is a high-end handbag and accessories brand for style-minded young parents. At a stage in life when people must put aside grown-up things, Petunia embodies a stylish way to stay connected to your inner adult.
​
The Petunia brand encompasses a broad range of bag and accessory lines as well as exclusive product collaborations with the likes of Nordstrom, Disney and Saks Fifth Avenue.
​
Services: Brand strategy, positioning, identity, packaging, advertising, events and Websites.
Petunia Brands_
A Handbag
For All Seasons:
Petunia Reborn
Petunia has grown into a diverse and robust portfolio of fashion and lifestyle brands known in more than 40 countries around the world. Each of them continues to evolve and thrive due in large part to the unique, design-driven products they offer, but also because the designers understand who their fashion-minded customer is.
​
Services: Brand strategy, positioning, identity, packaging, advertising, events and Websites.
Murad Skin Care_
Inspired by
Mother Nature:
Murad Skincare
Murad is a premier skincare brand built on decades of consumer-driven research and proprietary, science-based innovations. Formulated with powerful plant extracts and bio-nutrients including red algae, Swertia flower and deep-sea kelp, Murad's product lines boast a
devoted consumer following the world over.
​
Services: Product brand positioning, brand messaging, landing page strategy and design.
