Featured Work_
Vail Resorts,
Beaver Creek
& Jackson Hole
How do you create and maintain three distinctly unique brands for three world-class, year-round mountain destinations, all within 500 miles of one another? By staying true to the true believers who helped put them all on the map.
One offers a pristine, highly curated family adventure experience; another, extreme terrain in a luxury setting; the last, three national parks and a mountain resort nestled in a locale like no other. Linked by geographic DNA, each couldn't be more different in personality and appeal.
Destination Brands_
Vail. Crowning Jewel of the Rocky Mountains
Boasting 7 legendary back bowls at an elevation of 12,000 feet, Vail is one of the largest ski resorts in the world, and offers an unequaled spectrum of terrain. Vail is the quintessential Rocky Mountain experience, every year drawing daredevils and loyal enthusiasts from every corner of the world.
A comprehensive, multi-channel campaign was developed to showcase Vail's lesser known offerings, including an award-winning ski school, five-star dining and world-class entertainment.
Destination Brands_
Jackson Hole.
Your Inner Wild
is Calling.
Jackson Hole's myriad opportunities for outdoor adventure are truly unmatched in North America. Grand Teton National Park, Yellowstone National Park, the National Elk Refuge, Jackson Hole Mountain Resort, Grand Targhee and Snow King all shine in a pristine, untamed wonderland.
A new brand message, “Your Inner Wild is Calling” was created to inspire visitors to reconnect with that part of themselves the daily grind had covered over. World-class athletes Travis Rice, Jimmy Chin and Jess McMillan all lent their time and talents to launching an integrated campaign that drove Winter visitation to record numbers, and created a new generation of Jackson loyalists.
Destination Brands_
Jackson Hole. Answer
All Callings.
Services: Brand strategy and positioning; brand image and messaging development; integrated advertising and brand awareness campaigns, including digital, film, radio, print, out-of-home, event, and social media; online and visitation strategies in collaboration with the Jackson Hole TTB and central reservations.
Collaborations with Jimmy Chin, Travis Rice and Jess McMillan— all world-class celebrity athletes and Jackson Hole locals— included film and video content, social media contests, and co-branded events throughout Jackson Hole.
Destination Brands_
Beaver Creek.
Bespoke Luxury Meets World Cup
Terrain.
A meticulously edited mountain experience, Beaver Creek Resort is bespoke luxury in a pristine Colorado setting. Home to North America’s only World Cup ski mountain and 5-star dining alike, the resort is world-class destination on a level shared by few. Its 7,000 acres of the most varied ski terrain on earth draw loyal enthusiasts that return yearly.
The Spring, Summer and Autumn months play a perfect counterpoint to the magic of Winter, marked by a boundless expanse of wildflowers, winding mountain trails and a luminous night-time sky. It is a truly year-round destination like no other.
Destination Brands_
Beaver Creek.
Not Exactly
Roughing It.
Beaver Creek’s diverse ski terrain made the mountain a legend among the globe-trotting ski elite and an international roster of top athletes. Less known were the mountain’s softer sides, those facets friendlier to families and to those seeking a weekend of luxury and pampering.
Through an integrated, multi-year campaign, we set to work telling the story of Beaver Creek beyond the groomed trails and vertical drops. Services ranged from business and brand strategy to integrated visitation campaigns and comprehensive guest touchpoint refinements.
